Lead with respect

The quickest way to stand out is to treat her as a person, not a type.

Avoid opening with her age or the word "cougar". Talk to her about her, the way you would with anyone you liked the look of.

What she's likely to value

Mistakes worth avoiding

Getting started

Begin with a message that shows you've read her profile. Our guide on how to start a conversation on a dating site has openers that work, and first date ideas will help when you're ready to meet.